What is Search Engine Optimization (SEO) ?
The objective of search engine optimization (SEO) is to increase a web site's traffic by ranking very high in the search results for high to moderate traffic keywords. The goal of SEO is to make your websites content worthy of higher search engine ranking by being more relevant and competent than your competitions. Consumers are 12 times more likely to purchase your products or services after finding your Web site through a search engine than through all other online marketing programs combined! Furthermore, people trust the search engines to give them the top 10 options and rarely search further. So having positioning on the first page is optimal.
Why is SEO Important?
Any website that is geared towards selling insurance online should be optimized if its purpose is to generate income by means of web traffic. The ultimate goal of a website for most agents is to attract qualified insurance shoppers, and studies have shown that the vast majority of people (8 in 10) make a decision about purchasing insurance online. While 1 in 3 people making a decision to purchase offline.
If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind. SEO campaigns have a much higher return on investment than other traditional internet marketing techniques. With that in mind, agencies that are serious about earning a share of the internet market should be committed to securing top 10 rankings for the keywords or phrases that pertain to the products and that they offer.